The AI Mindset with Rick Sammon


AI is becoming part of the creative conversation, and photographers are right in the middle of it.

In his latest class, Rick Sammon explores how to approach AI with the right mindset—one that’s focused on creativity, curiosity, and experimentation rather than hesitation.

Rick walks through how tools like ChatGPT and Midjourney can be used to expand your ideas, refine concepts, and explore new directions you might not have considered before. But more importantly, he shows why photographers already have a natural advantage. Your understanding of light, composition, and visual storytelling gives you a strong foundation that translates directly into working with AI.

This class isn’t about replacing what you already do. It’s about building on it.

If you’ve been unsure where to start or how AI fits into your workflow, this is a great introduction to thinking about it in a more creative, approachable way. Watch Rick tell you more about it below, then check out his class here.

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