The Max Extra Member program launched on Tuesday, beginning the service’s crackdown on user password sharing.
Warner Bros. Discovery has been promising for some time that a crackdown on password sharing was in the works, and now it has arrived. The company announced on Tuesday that it was launching the Max Extra Member program. You will be able to add out-of-household members to your account for $7.99 a month. If that new member already had a profile on your account, they will be able to take it with them so they will not lose any of their viewing history.
“Extra Member Add-On and Profile Transfer are two key Max advancements, designed to help viewers with a new way to enjoy our best-in-class content at an exceptional value, and offer subscribers greater flexibility in managing their accounts,” said JB Perrette, CEO and President, Global Streaming and Games, Warner Bros Discovery. “These updates provide a simple way for subscribers to add-on a new member to their account, or for existing subscribers who have users outside of their household to smoothly, and in an uninterrupted fashion, transition their profile so that the extra member can continue to access Max.”
The new service is available to all tiers of Max from the base plan up to the Premium tier. You must, however, be subscribed directly to Max, not through a third party or bundle package. You are limited to one additional account per main account.
Streaming services have been stepping up password sharing crackdowns as companies look to grow subscriber numbers. Netflix is the biggest service to do it to date, at $6.99 a month.
The Max Help Center has a page dedicated to the new program if you want to learn more about it. There are reports that this has not hit all users yet, so if you don’t see it, keep an eye out in the coming days.
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