Two of the most iconic brands in the world are teaming up this year for a new global campaign.
Disney and Mars are teaming up for a new campaign that will combine the iconic storytelling of Marvel with the vibrant, fun world of M&M’s.
“The M&M’S Spokescandies are such big Marvel fans that when the call comes to visit Marvel Studios, they spring into action like true super heroes, ready to star in the next movie,” Marvel teased.
Photo: Disney
“But wait — is the spotlight really calling? Or are they just the snack for the set’s craft services table?”
The Spokescandies Audition to Be Marvel Heroes
Later this year, fans will be able to watch as the Spokescandies audition for their dream Marvel roles. The campaign will see Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena, and Orange as Red Guardian.
Photo: Disney
The collaboration will not only result in new commercials, but also seven limited-edition M&M’S x Marvel packs.
“We have a wonderful long-term relationship with Mars that enables us to come together in exciting ways,” said Mindy Hamilton, Senior Vice President of Alliances Marketing & Creative at The Walt Disney Company.
Photo: Disney
“The Marvel Universe has built a rich legacy through iconic storytelling, resonating with generations of fans, and it was fun to imagine what could happen if M&M’S Spokescandies were part of that fandom, too. The result is an engaging global campaign that honors fans of both brands, celebrating moments of connection and fun!”
The M&M’s x Marvel Packs
The new M&M’s x Marvel Packs will come in Milk Chocolate, Peanut, Peanuty Butter, Crispy, and Milk Chocolate Minis.
Photo: Disney
Fans will also be able to scan the QR code on the packages to win prizes!
Finally, Disney and M&M’s are teasing that the fun is just getting started. So keep your eyes out!
Photo: MickeyBlog
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