On June 2, SHABUALLDAY has officially announced that actor Kim Woo Bin will be the new face of the company, cutting ties with its previous brand ambassador Kim Soo Hyun.
Kim Soo Hyun controversy
The ongoing controversy of actor Kim Soo Hyun with the late actress Kim Sae Ron has not only affected his life but also cost him a lot of brand deals, which is a major loss for him. He got backlash as he was alleged that have been dating Kim Sae Ron when she was a minor.
Kim Woo Bin
New turn of events, Shabu-shabu speciality brand SHABUALLDAY, has officially announced actor Kim Woo Bin as its new exclusive model, following a sudden change in the previous brand ambassador.
SHABUALLDAY reveals
SHABUALLDAY revealed Kim Woo Bin as their new brand ambassador on their advertisement posters, official website and social media platform on June 2, marking a fresh start for the company.
Kim Woo Bin as brand ambassador
The company announced, Our brand’s official model is actor Kim Woo Bin. SHABUALLDAY and Kim Woo Bin will fill a fresh day together. ALLDAY will be waiting for you here.” This action was taken to cut ties with the previous brand ambassador, Kim Soo Hyun.
SHABUALLDAY decides to change
In July last year, SHABUALLDAY signed Kim Soo Hyun as their first-ever advertisement model. However, due to the ongoing controversy with the late actress Kim Sae Ron, the company decides to end the contract with the actor.
Caused confusion
This sudden change in SHABUALLDAY had sparked confusion among the franchise owners, as the previous brand ambassador Kim Soo Hyun’s image was all over the place, including store interiors, posters and even flyers.
Previous brand ambassador
Now, SHABUALLDAY is all set to start fresh with its new brand ambassador, Kim Woo Bin, aiming to restore public confidence and boost the brand’s image. This marks a big step for the company despite the ongoing controversy of Kim Soo Hyun.
Kim Soo Hyun face challenges
However, Kim Soo Hyun continues to face challenges as several companies have filed lawsuits against him seeking refunds of model fees and compensation for damages. This comes after his controversy with the late actress Kim Sae Ron.
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