One month after Disney and Mattel renewed their global licensing agreement, the Mouse House and another toy giant have inked a new deal.
Today, Disney and Hasbro extended their longtime collaboration, allowing the latter brand to continue creating games and toys based on Star Wars and Marvel.
Photo: The Toyark
Here is what we know.
Hasbro’s Plans For ‘Star Wars’
The new agreement between Disney and Hasbro will affect the condition of numerous popular Star Wars lines, including The Black Series and The Vintage Collection.
Additionally, Hasbro will continue to create its popular Lightsaber toys and other themed products featuring Star Wars characters.
“We look forward to continuing to collaborate with Hasbro to evolve our expansive portfolio of Star Wars and Marvel toys that bring these iconic adventures into daily life,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products.
Photo: Lucasfilm
“From must-have collectibles to Lightsaber toys, we aim to push the boundaries of creativity to deliver innovative products and engaging play experiences that bring our fans closer to their favorite stories and characters.”
What About Marvel?
Turning to Marvel, the new deal ensures that the Marvel Legends action figures will continue to be produced. Additionally, Hasbro plans to create new products inspired by Spidey and his Amazing Friends and the upcoming Iron Man and his Awesome Friends.
Outside of toys and games, the new licensing agreement will see Marvel characters integrated into the popular trading card game, Magic: The Gathering.
“It’s an honor to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe,” said Tim Kilpin, Hasbro’s President, Toys, Board Games, Licensing and Entertainment.
Photo: Marvel
“Star Wars and Marvel provide an extensive array of captivating content that gives us an unlimited trove of fresh ideas to create from. Our collaboration spans more than half a century, and we look forward to strengthening our relationship by bringing consumers everywhere brand-new play experiences tied to the exciting universes and characters of Star Wars and Marvel.”
I can’t wait to see what Disney and Hasbro cook up!
Thanks for visiting MickeyBlog.com! Want to go to Disney? For a FREE quote on your next Disney vacation, please fill out the form below. One of the agents from MickeyTravels, a Diamond level Authorized Disney Vacation Planner, will be in touch soon! Also, Thanks for reading!
